A Matter of Perspective

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    • A MATTER OF PERSPECTIVE 11/25/14

      Happy Thanksgiving!

      Wishing everyone a happy Thanksgiving from AIE!
    • A MATTER OF PERSPECTIVE 11/5/14

      Shoes and Servers

      The shoemaker's children may not have shoes, but here's why Ben and Jeremy make sure their technicians have good technology.
    • A MATTER OF PERSPECTIVE 7/4/14

      A Matter of Independence

      Entrepreneurship is the American Dream
      Without freedom, entrepreneurship would be impossible. AIE wouldn't exist. Ben and Jeremy reflect on the blessing of independence.
    • A MATTER OF PERSPECTIVE 6/24/14

      Crafting a Culture

      Determining the vision and purpose
      Every company has a culture, whether it be defined clearly or not. Ben and Jeremy discuss the importance of directing this culture.
    • A MATTER OF PERSPECTIVE 4/24/14

      Measuring Success

      Personal goals or arbitrary benchmarks?
      In the early days of a business, quantifying success is difficult. Ben and Jeremy reflect on their goals and benchmarks in AIE's beginnings.
    • A MATTER OF PERSPECTIVE 2/14/14

      To Our Valentines

      AIE wouldn't be possible without you.
      Janelle and Cara have sacrificed tremendously, both for their husbands, and for AIE. Thank you, and happy Valentine's Day!
    • A MATTER OF PERSPECTIVE 2/11/14

      Nothing Without Sacrifice

      All good things come with a cost.
      Starting a business requires tremendous sacrifice. Ben and Jeremy reflect on the sacrifices made in the days of AIE's founding, both personally and as a company.
    • A MATTER OF PERSPECTIVE 1/31/14

      Building a Brand

      Green, gray, and black
      The choice to designate marketing budget for branding versus direct marketing can be a challenging one. Ben and Jeremy look back to the days of choosing AIE's logo.
    • A MATTER OF PERSPECTIVE 1/20/14

      Hiring Overhead

      Justifying a non-production employee
      Ben and Jeremy think back to 2012, when they hired their first administrator. How did they make the decision to hire an employee who wouldn't directly bring money into the company?
    • A MATTER OF PERSPECTIVE: 1/14/14

      Perspective on 2013

      Reflections and resolutions
      Ben and Jeremy reflect on the past year in business and what they've learned, along with a few New Year's resolutions for 2014.
    • A MATTER OF PERSPECTIVE: 12/24/13

      Holiday Reading

      Recommendations for entrepreneurs
      What are you reading this holiday season? Ben and Jeremy offer a few suggestions for entrepreneurs.
    • A MATTER OF PERSPECTIVE: 12/16/13

      The First Office

      To rent or not to rent?
      Choosing to move from the basement to a real office space was a big step. Ben and Jeremy reflect on factors leading to their decision, and lessons learned in the process.
    • A MATTER OF PERSPECTIVE: 12/6/13

      Lies about Leadership

      Which lies are you believing?
      Ben and Jeremy read and interacted with the same article on leadership, published in Entrepreneur Magazine. Read both their perspectives on common lies business owners believe about being leaders.
    • A MATTER OF PERSPECTIVE: 11/25/13

      A Time to Give Thanks

      Counting AIE's blessings
      In keeping with the Thanksgiving spirit, Ben and Jeremy both reflected on reasons to be thankful within the context of AIE.
    • A MATTER OF PERSPECTIVE: 10/18/13

      Standing Out from the Crowd

      Building relationships, building business
      In an intensely competitive market, AIE managed to stand out from the crowd and become more than a one-man-shop. Ben and Jeremy reflect on how they succeeded.
    • A MATTER OF PERSPECTIVE: 10/11/13

      A Matter of Personality

      Conflicting or complementary?
      Have you ever taken a personality test? Ben and Jeremy did, and found they were opposites. They write here about how understanding their different personalities has helped AIE grow.
    • A MATTER OF PERSPECTIVE: 9/27/13

      Making the First Hire

      When is it time to expand?
      AIE's first hire came two years after Ben and Jeremy joined forces. What led them to make the hiring decisions they did? How would they advise other start-up companies ready to expand?
    • A MATTER OF PERSPECTIVE: 9/20/13

      Marketing Pays

      Marketing principles from the early days
      Ben and Jeremy offer advice and principles for marketing that helped AIE grow into the company it is today.
    • A Matter of Perspective: 9/13/13

      Raising a Family, Raising a Business

      Finding a healthy balance
      Ben and Jeremy offer two different perspectives on work-life balance as a business owner and entrepreneur.
    • A Matter of Perspective: 9/6/13

      A Week in the Life

      Perspectives on the day-to-day
      Ben and Jeremy describe a "week in the life" in the early years, both the way it was and the way it should have been.
    • A MATTER OF PERSPECTIVE: 8/30/13

      No Regrets

      Weigh the options. Make a decision. Learn from it.
      If you could go back in time, is there any decision you would change? Any choice you would make differently? Ben and Jeremy both take a moment to answer this question.
    • A MATTER OF PERSPECTIVE: 8/16/13

      The Basement Year

      Two businessmen. Zero customers. Zero cash. Go!
      When AIE first started, the office was Ben's basement. Ben and Jeremy reflect on the first year of "eating dirt" as a company, and what it has taught them about AIE's present and future.
    • A MATTER OF PERSPECTIVE: 8/9/13

      The Risk to Adapt

      Sometimes, market needs are different than we anticipate.
      During the early stages of a start-up, adapting to meet marketplace needs is key. Ben and Jeremy reflect on how AIE faced those changes and grew as a result.
    • A MATTER OF PERSPECTIVE: 8/2/13

      Starting the Right Way

      Perspectives on choosing a PSA solution
      Investing in the right software and tools is critical in the early stages of a business. Ben and Jeremy both reflected on what led them to make these decisions.
    • A MATTER OF PERSPECTIVE: 7/26/13

      The Recession Advantage

      Low cash, low risk.
      Founding a business can be a risky decision, particularly during a recession. AIE had been a side business for Ben until 2009, when Ben and Jeremy partnered to take the company full-time.
    • A MATTER OF PERSPECTIVE: 7/19/13

      Lemons to Lemonade

      Perspectives on our website rebuild
      Last week, AIE did an emergency website rebuild when our old site was lost in a backup error. Ben and Jeremy offer their thoughts and lessons from the situation.