Holiday Reading

Recommendations for entrepreneurs
What are you reading this holiday season? Ben and Jeremy offer a few suggestions for entrepreneurs.

Benjamin Wills

A book I would recommend to entrepreneurs to read during the holiday season is Thinkertoys: A Handbook of Creative Thinking Techniques by Michael Michalko. It is an easy read, and entertaining to a degree. The objective of the book is to give you different ways of (I hate to say it!) thinking outside the box.

Coming into a new year, I would imagine most entrepreneurs are planning the next big business offering or service change.

This book will get you taking your ideas and flipping them upside down and inside out to try and spark other interesting ideas. The activities are light mind workouts that give you a different perspective on possibly routine or common parts of the business.

I have used the tools inside this book to be creative on differentiating AIE from other IT consulting firms. 

Whether the ideas are sparked on delivery of services, products or even internal processes, I at least feel comfortable that I have addressed some of the routine areas of the business with possibilities of change.  Many of the ideas look good on paper, but take a lot of energy to implement.  Other ideas are modified for real use in production just as the prototype car at the car show is rarely produced as is, but inspirations from the prototype are frequently used.

The book has been around for a few years and is easily available in the used market. There are other similar books that essentially help someone view business product and process from different angles.

I would be curious to hear of other entrepreneurs’ recommendations on holiday reading.  What do you think I should read this holiday season?


Jeremy Wills

In the end, my suggestion would be simply to make sure you read. 

In all sincerity, I cannot think of one book to read that would be any more or less applicable or relevant for entrepreneurs. Unfortunately, I do not retain information well, but I do try to immediately apply things in my life as I learn them — as a mechanism for getting them into my long term memory.   

So join me in putting down the TV remote, the smart phone, and other distractions, and will yourself to read one book during the holiday season.

As a matter of fact, I am going to do the same.  The last three books I’ve read include: Dale Carnegie’s How to Win Friends and Influence People; the book of Proverbs from the Bible, and, Radical Redemption, The Real Story of Manny Mill.  

My next book on the docket?  Looking Up: My Journey from Tragedy to Triumph by Art Briles.


What are you reading this holiday season? Fill out the contact us form and let us know!